Have you seen Tiger Woods' latest ad featuring his dead father's voice?
Did Ari Fleischer, Tiger's "crisis p.r. guru," approve this?

Adweek, the industry trade, calls it "embarrassing."

TIME: Nike, Tiger Woods and the Saddest Ad of All Time

Washington Post: Nike's Tiger Woods ad takes shame to another level

Seattle Post Intelligencer: Tiger: Drop the swoosh and zip it

Need crisis p.r. help? Go Over The Moon (www.overthemoonpr.com)