Proven Campaigns Driving Real Results
Over The Moon takes pride in delivering successful campaigns that make a difference. Our portfolio showcases how we’ve collaborated with businesses to amplify their brand presence, engage their audiences, and achieve their marketing objectives. Through tailored solutions and innovative strategies, we’ve helped clients across various industries reach their goals and drive lasting results.
Where Strategy Meets Spotlight
Want BIG results? Go Over The Moon!
Building Biz2Credit
Issue
Biz2Credit is a financial technology (fintech) company founded in 2007 that offers financing solutions to small and medium-sized businesses. The company was a pioneer in digitizing small business lending and had to educated the marketplace on the safety and ease of submitting their loan applications and financial information via the online funding platform, which connects small businesses with lending institutions through technology.
Insight
Biz2Credit educated the marketplace about the benefits of digital lending platforms for small businesses (SMBs). Through Over The Moon PR’s aggressive media outreach, CEO and co-founder Rohit Arora became a regularly quoted expert on the subject of SMB finance and launched Biz2Credit’s monthly Small Business Lending Index, which became a widely reported source of information about business loan approval rates at banks and other lenders. Analyzing data supplied directly by small companies, Biz2Credit now produces widely reported produces quarterly reports, including a Women’s Business Study, Latino Business Study, and Best Small Business Cities Study. to Fox Business, Inc., CNBC, and Forbes, for which he writes a weekly column.
Impact
A pioneer in the digital lending space, Biz2Credit grew from primarily serving New York’s South Asian community to processing more than $10 billion in SMB financing nationwide. CEO Rohit Arora was named Crain’s New York Business “Entrepreneur of the Year” in 2011 and today he is widely considered one of the nation’s leading experts in SMB finance. He is often quoted by top tier media, such as The New York Times, Wall St. Journal, FT, Reuters, Bloomberg Radio, Washington Post, American Banker, American Cities Business Journals, and others.
Rohit Arora meets regularly with federal officials and is a sought-after speaker at major global fintech conferences. His company, Biz2Credit, now has operations in the U.S., India, and the Middle East.
ZRG Moves Towards The Head of the Pack in Executive Search Talent Advisory
Issue
Executive search firms have moved way beyond hiring a retired executive to bring his rolodex to a company and call his contacts to solicit business. ZRG, widely recognized as the fastest growing global talent firm, has expanded its service offerings to include Interim and Embedded Recruiting and Consulting services across the globe for an ever-growing range of industries.
Insights
Over The Moon PR has raised the profile of ZRG by highlighting its industry leading recruitment experts in sectors including higher education, life sciences/pharma, finance, and sports. ZRG also showcases its expansion beyond traditional executive search to include Corporate Culture consulting and Interim Search & Fractional Hiring. The company’s experts are quoted in publications including Fortune, Forbes, Wall St. Journal, PE Hub, Staffing Industry Analysts, Law 360, Yahoo Finance, New Jersey Business, Sportico, and Sports Business Journal, among others.
Impact
Because of its stunning rate of acquisitions in recent years, ZRG has grown exponentially and was recently ranked by industry trade Hunt Scanlon as the No. 7 recruitment firm in the U.S. The company has set its sights on $400 million on in global billings in the near future.
Quilt Tour of Historically Black Colleges & Universities
Issue
Addressing the fast spread of AIDS/HIV in the African American community, the AIDS Quilt repositioned itself from being a memorial to a vehicle of education by bringing the message of HIV protection to young people at Historically Black Colleges & Universities (HBCUs).
Insight
The AIDS Quilt Tour of HBCUs began in Atlanta with a keynote speech by Coretta Scott King on World AIDS Day (Dec. 1). It was the first time Mrs. King had publicly discussed the topic. The AIDS Quilt display was the focal point of an education program that included free HIV testing and distribution of educational materials and condoms. John Mooney led the publicity outreach efforts, including live TV broadcasts from displays and interviews with college students and representatives of the AIDS Quilt organization.
Impact
The AIDS Quilt tour gained national press coverage from USA Today and CNN, as well as newspapers, TV and radio stations in local media markets. Schools offered HIV testing and provided infection prevention information to thousands of students and members of the public who visited the displays. John Mooney and his team were recognized with the prestigious Big Apple Award for cause-related marketing for the campaign.
Allstate Insurance Olympic Sponsorship
Issue
Allstate sought to leverage its sponsorship of the 2002 Winter Olympics in Salt Lake City to achieve greater brand awareness and recognition as a major player in international sports.
Insight
Allstate reunited the entire 1980 U.S. Olympic Hockey Team for the first time since they won the gold medal in Lake Placid. John Mooney’s media efforts with Hill & Knowlton used the star power of Team USA legends Mike Eruzione and Jim Craig, who appeared at NHL games and youth hockey events. The events put Allstate representatives in front of thousands of existing and potential customers. The program concluded with an on-ice reunion of the 1980 team, who faced off vs. other hockey legends during NHL All-Star weekend in 2002.
Impact
Allstate’s Olympic p.r. campaign secured 500 media placements, totaling 355 million impressions. Coverage included top tier outlets such as USA Today, The New York Times, AP, ABC World News, CNN, CNBC, ESPN, NBC Today Show, CBS Early Show, and the Tonight Show, to name a few. Client Rob Apatoff was given a standing ovation by Allstate’s C-suite when he presented the program results.
A Journey for 9/11
Issue
NY Giants legend George Martin, a retired co-captain and Super Bowl champion, began "a Journey for 9/11" to raise national awareness about and funds for the medical treatment of thousands of seriously ill World Trade Center workers. The walk began on Sept. 16, 2007, in NYC and concluded in San Diego.
Insight
Events along the 3,000 mile route were designed to produce national and local market impact. These included meetings with members of Congress, governors, mayors, and other civic leaders in 13 states. Along the route, Ground Zero workers, government officials, first responders, and average citizens walked with Big George.
Working with Winuk Communications, John Mooney handled hundreds of interview requests from across the U.S. and publicized events at the George Washington Bridge, Giants Stadium, the U.S. Capitol, the Oklahoma City Memorial, and other locations. The journey concluded with a massive "last mile" event in San Diego.
Impact
George Martin was awarded the Heisman Humanitarian Award and was named ABC News' "Person of the Year" and was the subject of 750 national and local media interviews and thousands of news reports. Coverage included AP, ABC, CBS, CNN, ESPN, FOX News, HBO, CNBC, NFL Network, NFL.com, Sports Illustrated, Sports Business Journal, Forbes, NY Times, NY Post, NY Daily News, and hundreds of newspapers, and radio and TV stations. Most importantly, "a Journey for 9/11" raised more than $2 million matched -- in medical services -- by three major hospitals in the NYC metro area for ailing first responders.
American Heart Association "Go Red for Women"
Issue
The American Heart Association's inaugural "Go Red for Women" campaign was developed to raise awareness of heart disease as the #1 killer of women in America.
Insight
The AHA issuing female-specific heart health guidelines and encouraged women to “Wear Red” on the first Friday in February. Actress Daryl Hannah was paired with cardiologist Dr. Neica Goldberg, and Muriel Siebert, the first woman to hold a seat on the NYSE, as spokespersons. Letters were sent to TV anchors, celebrities, and businesspeople to participate in "Go Red" Day. The campaign kicked off with a seminar for science writers about the new heart health guidelines and a red dress fashion show at Macy's (sponsored by Pfizer). John Mooney's team produced and distributed b-roll from the events and sent the video footage to TV stations across America.
Impact
"Go Red for Women" and the AHA's female heart health guidelines were covered by top tier media, including AP, ABC World News, NBC Today Show, Extra, CNN, CNBC, FOX News, USA Today, NY Times, Wall St. Journal, and hundreds of local outlets. TV anchors, including Katie Couric, Barbara Walters, and the cast of The View wore red. Due to the success of the media campaign, the AHA logged nearly 40,000 calls to 888-MY-HEART (a major objective of “Go Red”). The campaign was recognized with the industry's prestigious PR Week Award.
BV’s "100 Years of Passionate Winemaking"
Issue
Beaulieu Vineyard (BV) wanted to leverage its "100 Years of Passionate Winemaking" and thereby increase awareness of the brand among consumer audiences and key industry players (distributors, retailers and wine trade media).
Insight
BV celebrated its century of winemaking with a series of events, including a reenactment of the famous I Love Lucy grape stomp episode. Lucy look-alikes competed against winemakers, radio DJs, TV weather reporters, and the Golden State Warriors, in downtown San Francisco. B-roll was shot and distributed nationally. BV also organized a food & wine pairing with top Bay Area restaurants that raised $25,000 for hunger relief. The winery also arranged a tasting of vintages from 1941–99 for trade press and hosted a 100th anniversary party, featuring Jay Leno as host.
Impact
BV secured extensive coverage in food and wine media, industry trades, and more than 200 TV stations across the country, totaling 28 million media impressions. The placements included a Brandweek cover story, Wine Spectator, and other publications. Sales increased by an incredible 36% during BV’s centennial year, due to the nationwide publicity effort. Wine Enthusiast named BV "Winery of the Year."
"John got us so much press it was incredible." – Priscilla Felton, BV client contact.
Foley's NY Pub "The Bar That Banned Danny Boy"
Issue
Foley's NY Pub & Restaurant sought to stand out from the other Irish pubs in New York yet had only a modest budget for publicity. Over The Moon created an "ownable" event that solidified Foley's reputation as Manhattan’s premier Irish bar on St. Patrick’s Day.
Insight
Over The Moon’s research found that few Americans could name an Irish song other than Danny Boy. However, the song was ranked among the 25 most depressing songs of all-time, is often played at funerals, and was written by an Englishman. Utilizing this information, Foley's Pub did "the unthinkable" by banning the most famous Irish song for the entire month of March 2008 showcase other great Irish songs. Associated Press ran the story as an exclusive, and Foley’s became known as "The Bar That Banned Danny Boy."
Impact
Foley's became the most talked about Irish pub in the world. The story was covered by the CBS, NBC, FOX News, CNN, and NPR, as well as BBC (UK), RTE (Ireland), CBC (Canada), Entrepreneur magazine, NY Daily News, and 800+ over newspapers worldwide. In total, the campaign tallied nearly 500 million media impressions. Economic impact: sales increased a whopping 25% for the calendar year 2008, and other beer companies, including Guinness and Budweiser, contacted Foley’s looking to establish co-promotions.
1st Annual Hank's Yanks Golf Classic
Issue
Real estate mogul -- and Presidential candidate -- Donald Trump teamed up with New York Yankees owner Hank Steinbrenner to host the first major golf event at the brand new Trump Links golf course at Ferry Point in the Bronx, NY. The challenge was to build local and national awareness for the first annual Hank’s Yanks Golf Classic on July 6, 2015, the first major celebrity pro-am tournament at the course. Celebrity participants included former NYC Mayor Rudy Giuliani, Alex Rodriguez, Daryl Strawberry, David Wells, and many other former Yankee greats. Proceeds were donated to Hank’s Yanks, Steinbrenner’s not-for-profit organization that introduces young athletes to the sport of baseball and promotes a positive path in life. Proceeds also benefitted the Kenneth A. Smaltz Sr. Foundation for Alzheimer’s Care and the St. Joseph’s Children’s Hospital Foundation.
Insight
The Trump Links at Ferry Point golf course, designed by the legendary Jack Nicklaus, is New York’s first in 52 years, and could potentially be the site for future championships like the Barclays and U.S. Open. Over The Moon PR leveraged the celebrities involved in the inaugural Hank’s Yanks Golf Classic, including Alex Rodriguez, who appeared at the post-golf cocktail party, dinner and silent auction. Trump’s appearance, on the heels of controversial comments he made about immigration on the campaign trail, heightened attention to the national level. Over the Moon scheduled photo opps and interview opportunities for the more than 100 reporters and photographers at the event.
Impact
The 1st Annual Hank’s Yanks Golf Classic gained national exposure as Donald Trump took a day off from his 2016 Presidential campaign. Articles mentioning Hank’s Yanks Golf Classic were published by Bloomberg, ESPN, Sporting News, and The New York Times, as well as the New York Post, CBS New York, 1010 WINS, WCBS 880, ABC 7 Eyewitness News, News12, nj.com, Newsday, Daily News, and the Latino Post, and others. Photography services, including Getty Images and Wire Images, took pictures of the celebrities. Advance publicity included an in-studio interview with Tim Raines on Fox 5 Sports Extra, as well as multiple PSAs on WFAN and a pre-event interview with pitching great David Wells on Ed Randall's Talking Baseball.
